Subaru voted top manufacturer in Auto Express Driver Power Survey 2024
Subaru has been voted the top manufacturer in the renowned Auto Express Driver Power customer satisfaction Survey for 2024. The Japanese brand claimed the top spot beating more mainstream and prestige brands in the list of 32 manufacturers.
The Auto Express Driver Power Survey is an independent study, based purely on customer feedback. The information collected covers many data points including practicality, safety, reliability and quality, among many others. Thousands of owners responded to the poll about their cars, allowing the experts at Driver Power to collate useful insights, and produce an overall score for vehicle manufacturers.
Paul Barker, Editor of Auto Express, said: “Subaru may not be the most high-profile of brands, but owners have made it clear they’re delighted with their car’s practicality, safety, reliability and quality, among other key attributes.”
Subaru has built a long-lasting reputation for safe, tough and fun vehicles, with true go-anywhere capability. It also has a customer base primarily located in more rural locations across the UK, which the cars are specifically designed to cater for. But as Auto Express went on to mention “There’s clearly something special about a brand that provides such exceptional levels of satisfaction to its target audience.”
Lorraine Bishton, Managing Director at Subaru (UK & Ireland) said “We are extremely pleased to see Subaru ranked top of the prestigious Auto Express Driver Power customer satisfaction survey this year. It is a testament to the brand, our professional dealer partners across the UK and the loyal Subaru customer base, that the owners and drivers felt strongly enough to rank us so highly.”
She went on to say “Producing great value All-Wheel-Drive vehicles that are safe and reliable are not just statements used in our marketing, they are pillars that the Subaru brand lives by.”